Krispy Kreme Philippines continues its Spot Happy campaign, highlighting its inaugural Happy Fashion OG Anton Cruz (Syndrome Supply) for the month of June.
With the year-long movement catering to its “12 touchpoints with the youth,” the Home of the Original Glazed® Doughnuts collaborates with Syndrome Supply through a piece that showcases the unique bond fortified by both parties and reawakening joyous childhood memories.
via Syndrome Supply
Upon the arrival of the American multinational doughnut company and coffeehouse chain on Philippine soil in 2006, Cruz regards their pioneering Bonifacio High Street branch as one of his “go-to” places, following highly competitive summer afternoon sessions at the local TimeZone. He recalls eagerly waiting for the red sign to light up, signifying happiness through a free hearty snack—an experience he and his brothers, Inigo and Zeno, share, hoping to give back a similar feeling.
“This collaboration is a testament to the cherished memories of our youth and the happiness we want to share with our community,” Cruz mentions.
A core memory that now comes full circle, Syndrome Supply, in partnership with Krispy Kreme releases a co-branded piece, sporting a syNRG logo, a signature lightning zipper, and a special edition Spot Happy graphic by co-founder, Inigo Cruz. Considering its neutral-toned exterior, minimalist design, and roomy (yet expressive) silhouette, the garment manages a staple wardrobe status.
The Krispy Kreme x Syndrome Half Zip Sweater is now available for ₱2,896 at syndromesupply.com and select Krispy Kreme branches nationwide.
See more below.
via Syndrome Supply
via Syndrome Supply
via Syndrome Supply
via Syndrome Supply
via Syndrome Supply
The post How To Buy The Krispy Kreme x Syndrome Supply Collaboration appeared first on Complex Philippines.